Clik here to view.
What’s Next for The Content Cocktail
About a month or so ago, I signed up for Stan Smith, author of Pushing Social’s Blog Review. It was probably the best $47 I have spent in awhile. (if you haven’t done it and you have a blog, I highly...
View ArticleMapping the Customer Journey and What This Has To Do With the Media You Buy
I read on AdAge about new research that suggests marketers are not spending their budgets wisely. Are we really getting worse or are we not attributing media spend properly? Do we focus on filling the...
View ArticleClik here to view.
Getting Started With Whitepapers
A quick glance through the most popular search terms that brought you and other readers to my site in the last day, last 30 days and even of all time, has made it clear that ‘papers’, ‘whitepapers’ and...
View ArticleClik here to view.
3 Email Newsletters I Most Look Forward To
I subscribe to a lot of blogs and newsletters. What can I say? I love to learn! My high school teachers often referred to me as a ‘sponge’ because I just wanted to soak up more and more knowledge. I...
View ArticleClik here to view.
How NOT To Get a Call-Back From a Demand Gen Marketer
I’ve always found it a rewarding challenge to work as a demand gen marketer who is marketing to other marketers. We are our own worst critics. Think of who rolls their eyes at ugly stock imagery. Who...
View ArticleClik here to view.
Are We Allowed To Be Constructive Even If That Means Being Negative?
I am a pretty active user on Yelp! I like to rate places, write reviews, add information, check-in – the whole gamut. As a marketing professional I see the value someone like me provides (and Im not...
View ArticleClik here to view.
My 3 Words for 2013
First I would just like to say one more time that I don’t like the sound of 2013. I think we should skip it like hoteliers skip the 13th floor when they are labeling them. This would make us all 1 year...
View Article
